by: Leslie Jones
Since when has talking trash really paid off for you? Since now! With Borden Waste-Away’s new Talkin’ Trash referral program, it can pay your trash bill! Our new referral program is so easy you can’t help but get free trash service. Simply tell all of your family, friends, neighbors, people on the street, in the grocery line, (you get the idea) about your competitive prices and great service with Borden Waste-Away Service and encourage them to sign up. When they do, you BOTH get a month of service FREE! What could be easier?
The statistics on Word-of-Mouth Marketing are staggering but when consumers are genuinely satisfied with products or services, this conversation is more natural and not as much like work.
- “67% of all consumer decisions are primarily influenced by word of mouth
- 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services
- 77% of word of mouth is face to face, 17% is by phone and 6% is online”*
“Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online.
According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers say they trust recommendations from friends and family above all other forms of advertising – an increase of 18 percent since 2007. Online consumer reviews rank as the second most trusted source, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years. Traditional forms of advertising using media such as television, print and radio rank lower, and have seen a significant drop – as much as 24% – since 2009.
And another thing – success in social commerce is not simply a matter of utilizing certain channels, or even maintaining a high level of engagement, but of providing a product or service that’s worth talking about. If you do, people will.”**
This brings us back to how easy Borden Waste-Away’s new Talkin’ Trash referral program is. Our service, prices, business practices are second to none. And when you have a service this good......you want everybody else to know about it too. So keep Talkin’ Trash....it pays!